Hibboux is one of Yataş Group‘s brand. They produce natural and eco – friendly bedding products.
We made a concept about animals which sleeps on fleet like elephants, giraffes, penguins etc.
We stuck with elephant and made it our concept animal. Launching design headline was: Still, sleeping on feet?
And we named their products inspiring by material names:
Bottoux (it comes from botanic), Cottoux (it comes from cotton), Bamboux (it comes from bamboo) and Wooloux ( it comes from wool) I used each material in the illustrations also made same concept designs & illustrations for Little Hibboux with a little cute elephant on its mother.